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Tourism Development Report for Huanglongxi Ancient Town

Location: 

Chengdu, Sichuan

Keywords:
Research report, Ancient Shu culture
Ancient town tourism

Overview:
 
In recent years, the tourism development of this town was very slow, and the town was facing lots of challenges, like ambiguous theme, inaccurate brand positioning, unclear market demands, inflexible format, monotonous tourism products etc.

With the coming of leisure era, it’s will be a great challenge to stand out from the rest tourism resorts in this leisure city-Chengdu, to return to the leading place among other competitors.

Main plan:

1.How to stand out from the rest tourism resort in Chengdu?
Travel freely--The highest level of leisure tourism
 
2.How to positioning，to highlight our own advantages and also meet market demands?
Huanglongxi, the freest ancient town
 
3.Tourism products planning

Based on its culture, ancient buildings, ancient streets, temples, we designed various products for tourists, such as the way to experience life, and culture of ancient time. Meanwhile, this town has many rural resources, such as agricultural landscape, countryside lifestyle. These resources can help tourists to return to the nature and enjoy the countryside lifestyle.